NIVEA Crème.

My mother use it and her mother before that.

NIVEA Crème is the most iconic cream in the world. Used by generations.

The objective of this campaign was to recreate relevance of NIVEA Crème through an emotional intergenerational communication.

In those films we gave back  to the iconic brand like NIVEA who elicit an inexplicable emotional response a new voice through Mother's day occasion.