IT WAS THE YEAR 2009, AND PEOPLE STILL MADE PRINT ADS. Was the good ol' times.
NIKE MIDDLE EAST
In Dubai, there is always an excuse to avoid any sportive activity! A new restaurant, a new club, a new lounge or just spending all your time streaming movies online.
To get people out and show them that the playground is not that scary, we created a serie of prints that went on billboards outdoor.
NO EXCUSE! JUST DO IT.