Nestlé Middle East had in their innovation pipeline two majors products. NIDO has been helping mums around the world care for and nurture children for the past 70 years
In a very competitive market like the middle east we had to find a way to keep mothers involved in their kids education and diet.
Most of the time nannys take care of this. We wanted to give back to mothers the right to do so and be fully the ones that nurture their children.
NIDO STAR and NIDO RTD (Ready to drink) were launch the same year.