It all started when...
... Coca Cola wanted to release a sleek can. It was during summer in Dubai, 50°C and we had to do something fun.
In Dubai 93% of the population are expat and three major languages are spoken English Arabic and Hindi.
We decided to shoot a music video with Beatbox Ray, the best beatboxer of the middle east and India. And to do so we did it in the three main languages.